In France, the number of advertisers fell by 10% during March, while the automotive, food and entertainment sectors showed the strongest declines in advertising volume last week. Activity in the aviation sector also fell by 50%.
In the US, the statistics are generally negative, with the automotive sector, quick service restaurants and tour operators showing double-digit declines in TV advertising every week since the end of January. In Vietnam, tourism and travel spending has fallen by 50% in the past five weeks, while in China, advertising in the automotive and e-commerce sectors has declined, while demand for cleaning products and pharmaceuticals has increased.
In these circumstances, with airlines cutting capacity and iceland number data seeking financial assistance, it is not surprising that the travel segment has been very quick to abandon advertising. However, it should be noted that advertising for manufactured goods has not yet experienced a significant decline, although there may be a problem here that products that are not Alexander Olshansky:First, you need to understand what a border is. A border can easily exist for the movement of material objects. You might laugh now, but in the late 90s - early 2000s, there were big meetings at the level of the Ukrainian government, where big guys seriously talked about putting a router on the border and counting bits there, bytes back and taking customs duties on it. This is not humor. It is clear that this is not feasible. Information is a much more subtle matter than the material world. Since we will now move into an increasingly informational plane, it seems to me that the border as such exists only in certain dimensions. That is, it does not exist in the information dimension. By the way, in this regard, I have had such a strange thought for a long time ... I really don’t like it, I drive it away from myself, but in principle it seems quite logical. The fact is that we are accustomed to the fact that people can move across borders, leave one state and live in another state. In fact, if you look at the last 100 years, this opportunity is constantly decreasing. 100 years ago, it was much easier to buy a one-way ticket and leave. Millions of people moved to the United States without any visas, etc. They sailed on ships, they were quarantined, etc. Today, the movement of people between countries is very difficult. There are some groups of countries where it is easier: we can just go to Russia, it is easier for Europeans to travel around the European Union.available in stores are being advertised.
The most affected sectors are cutting TV advertising
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