Unsure how your audience feels about cold

[rifat28dddd]

The Follow-Up Formula is just one of the (many) customer-centric guides I've written for our audience. Close's guides have been downloaded thousands of times to empower our audience to improve its sales game.

But with one (huge) caveat: it must add value. We go straight to the source to figure this one out. Our customers tell us a shitload more than data and analytics about what they want:

What's your best marketing channel? Ask new customers china telegram data how they found you and where they want you to show up.
Want to know what content and materials your audience wants? ASK THEM.
As Ezra Fishman says in my book Talk To Your F*cking Customers, people should drive your content and marketing efforts—not data.

"When we let data drive our marketing, we all too often optimize for things that are easy to measure, not necessarily what matters most."

2. Adapt Your Sales Process to What the Customer Needs
A successful relationship with a client is a two-way street. To build a truly customer-centric approach, check in with customers before, during, and after the sales process to ensure you're both on the same page.

The days of sales reps using pushy sales calls and rhetoric to pressure somebody to buy something are over. These tactics are giving Wolf of Wall Street. And not in a good way.

Instead, focus the entire sales process on the customer's needs: