The name should reflect the specifics of the online store

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The next criterion for differentiating the target audience is solvency . If you are creating an online store with cheap goods, reflect this in the name: "Price Drop", "It's Cheaper Here", "Vseposto". If, on the contrary, you offer elite products, declare this in the name, coming up with a moderately pompous and meaningful name. Be careful with the prefixes VIP, Luxury, etc. This is already outdated.

And finally, the third criterion is social affiliation : religious, cultural, etc. Everything is clear here: it is enough to use words in the store name that are characteristic of this target audience, so that you are accepted as one of their own. To do this, you need to carefully study your potential client - we are sure that you have already done this.

Successful examples:

Elite men's clothing store "Sudar";

cheap clothing store "Shmotka".


A user who visits your online store — no matter occupant resident lists where (from a search engine, a random link, or targeted advertising) — should see what they want on the site. Therefore, the name of a women's online store should reflect its essence, and not be called, say, "Office Products" or "Tut Sladki". If the online store operates in a certain region, it would be a good idea to indicate this in the name.

It happens that after registering a domain, a businessman decides to change his field of activity. In such cases, it is better to register a new domain. As experience shows, it is better to create a new site once than to lose customers and explain why men's suits are sold in "Ryba zdes".

Successful examples:

names of online electronics stores, for example Rozetka;

building materials store "Woodworking";

"Auto parts-Moscow".

The name of the store should be harmonious and easy to remember.

The principle "the simpler, the better" works always and everywhere. Remember what organizations existed during the Soviet era? "Oblstroykhimgaz", "Mosselprom", etc.? It's hard to pronounce, impossible to remember. And believe me, they would look bad on a computer or gadget screen.

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The name must be euphonious. Maybe you remember that in the 90s Wash&Go shampoo was popular for a short time? Its popularity quickly faded because the sarcastic Russian people made a simple association "louse and head" and the brand ceased to be in demand. And what about the Bledina brand of baby food or the Daewoo Kalos car, renamed Chevrolet Aveo in Russia, or Blue Water water? Do not repeat such mistakes when generating a name.

Uniqueness

In order for a store to be effectively promoted on the Internet, it is very important that the name is unique. This is another way to naturally protect yourself from competitors. Thus, the online store of goods for children "Baramba" is very easy to find in any search engine, including because it has an original and non-standard name (even if you try very hard, you will not find words with the same root). In addition, by choosing a unique name, you automatically avoid possible problems associated with the violation of someone's rights, since you do not use patented names.