"Information Traffic: How to Increase Sales with It"

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Have you thought through your content strategy in advance or are you acting on the situation? If you haven’t worked out the semantic core for your web resource, it’s quite possible that several pages will be optimized for the same keyword. This means that they will compete with each other in search, and this may worsen your positions.

Let's see how this happens in practice:



If you have tools that help you find keywords, you nursing homes email list can easily find out which link the search engine robot chooses to show for a specific keyword. With some effort, the situation can be resolved.

Additional factors

Structured data markup

This tool, like schema.org, is sometimes considered a one-time procedure. But this is not true. It is necessary to constantly monitor the extended description of pages so that the information in them is indicated correctly. If something in the content of the site has changed, then the markup may also change.

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For example, if products of one color or a specific model are sold out, then the description will show information that all the goods are sold out. This leads to a decrease in CTR and a drop in sales.

The "sale hangover" effect

When you compare traffic over time, consider any sales you've run, new product launches, or limited-time promotions.

The drop in organic traffic may be due to the “sale hangover” effect, which is when visitors spend a large amount of money on your company (usually during a sale), and then buy less from you for a while or even ignore the brand.

Pricing policy and products

Pricing policy and products

When planning your marketing strategy, pay close attention not only to your products, but also to your pricing policy. Think about channels and platforms for promotion. But most importantly, study your target audience.

Let's say you've determined what price your audience is willing to pay for a product they're interested in, and thanks to that, you've attracted a lot of traffic to your site. At some point, you want to offer visitors something new and more expensive. In this situation, you may lose those customers who were interested in your old offer.

So, if your search rankings remain the same but your organic traffic has dropped, it's not SEO that's the problem, it's your product.

Uncontrollable factors

Loss of positions due to competitors

Competitors may try to overtake you in organic search results for the most profitable keywords. And, of course, this will affect the number of clicks for the worse.

Paid advertising

For some time now, advertising has taken up quite a lot of space on search pages, and this has a negative impact on organic traffic.

Brands and brand interest

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Most industries experience seasonality, where demand for goods and services fluctuates depending on the time of year. Demand can also be affected by trends and other external factors.

Analyze your competitors to see if they are facing the same problems. Read the news and learn about the latest trends to keep your audience interested.