EEAT is the latest evolution in Google’s russia phone number example search to deliver the most valuable and trustworthy content to its users. But what exactly is EEAT and why should you care?
EEA stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s the framework Google uses to evaluate the quality of content on the internet. Think of it as a content quality scorecard, where each element is vital to determining how your content ranks in search results.
The journey from EAT to EEAT is a fascinating one. Expertise, Authoritativeness, and Trustworthiness (EAT) has been a cornerstone of Google’s content evaluation process since 2014. It was first mentioned in Google’s Search Quality Evaluator Guidelines, setting a standard for what constitutes high-quality content.
In December 2022, Google introduced a game-changing update: the addition of Experience. shift in how Google perceives the value of content. But what is behind this change.