When preparing materials for your website or blog, you need to rely on what is relevant today. Google Trends, of course, helps you decide what topics to write about.
By checking the "Search Trends Now" section, you will find out what questions are becoming popular. One of the advantages of Google Trends is that the service's algorithm allows you to identify relevant topics before they flood the entire Internet. This way, you can enter a trend and increase the number of readers before it ceases to be interesting.
Hot Topics Selection
The "Daily Search Trends" tab provides medical practice email list information about what content gained popularity on a particular day. This selection is carried out according to the same principle as the previous one, but only in the form of an archive.
Search trends for the day
Google Trends will help you determine when an event is trending. You can do this by looking at the periods of time when it was popular in the past using the Trend Analysis feature. Note that it is impossible to track the dynamics of individual events.
Similar queries
Google Trends has blocks such as "More on the topic" and "Similar queries". They allow you to work out semantics.
By turning to the first section, you can learn about categories close to the one to which the entered word belongs. Thus, for the query "Sofa", the most relevant topic was "Bench". Then the service indicates a connection with furniture, that is, after this, users begin to search for various manufacturers, for example, IKEA.
Similar queries
Such data can be obtained in the "Leaders" mode. But if desired, you can configure the settings by trends. That is, not the topics that have the greatest popularity will be displayed, but those that are actively gaining it.
As for similar queries, there are no particular differences from the previous case. The only thing that is shown here is certain searches that usually accompany the entered word or phrase. For example, when entering the word "sofa", in the vast majority of cases "buy" will be added to it. The number of entries for "furniture" is approximately equal to 91% of the number of queries for "sofas".
We advise you not to stop at this stage: analyze related queries, combining words from the list with a large number of similar ones. Check the compiled phrases in the Yandex Wordstat service. Then you can use Key Collector.
Google Trends can also be a good help in identifying competitors. Try entering the name of your organization, blog, or brand into the search. The “related queries” will highlight those with whom you share clients.