Taking advantage of the evolution of artificial intelligence in recent years and its application to advertising, it is increasingly easier to limit the number of options given to the user and achieve acceptable campaign performance.
With this premise, new types of campaigns have been created that can cover the gap that advertising products.
We talk about smart campaigns.
Google Ads Smart Campaigns - New Option
What are Google Ads Smart Campaigns?
Essentially, Google Ads Smart Campaigns are a new usa mobile database type of campaign that Google introduced at the end of 2018, which bring together elements from different types of campaigns and in which, with a few inputs given to the tool through a few-step wizard, Google, supported by machine learning, takes care of all the optimization.
This is a type of campaign that Google explicitly classifies as “small businesses” and that simplifies the creation process with the promise of taking no more than 15 minutes.