How important is it to track internal behavioral factors for website ranking?

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Behavioral factors probably have the greatest impact on website ranking. A website may represent a solid company and be perfectly made, but if people don’t like it, it will never appear in the first search results. And vice versa: a resource may have a modest design and minimal functionality, but people will constantly visit it and view several pages. Such user behavior is a signal to search engines that the site is useful and deserves a high rating.

Search robots cannot think and visually loan officer email list evaluate websites. Therefore, in their work they rely on user behavior:

how long a person spent on the site;

how many pages viewed;

what did I do: leave a review, place an order, etc.

Thus, behavioral ranking factors are based on taking into account all the actions that people perform on the site.

Why is so much importance given to these factors?

Firstly, because they can be used to obtain reliable data. Secondly, because it is difficult to influence user behavior. It is impossible to make people like a particular site. If users visit a resource often, it means that it is really useful and of high quality.

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Of course, other factors should also be taken into account, but behavioral factors should be given more attention than others. If the resource owner aims to get into the top ten search results, he should work specifically with behavioral ranking factors.

Behavioral factors are conventionally divided into:

internal;

external or click.

The former are responsible for people's behavior on the site, the latter - in search results, i.e. at the stage of entering a query and subsequent selection of the page to which the user decides to go.

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Internal behavioral factors include all actions that a person performs while on the site.

Next, we will examine each of the factors in more detail.

Session duration

Session duration is the time a person spent on a website. The longer this interval, the better. After all, if a person didn’t like the website, they’ll leave it right away. But if they stay for 1-2 minutes, it means that some information seemed useful or interesting.

The exception is situations when the user cannot figure out the structure of the resource for a long time. However, few people will do this. Most people leave "complex" sites in the first 15 seconds if the content does not interest them.

There is no point in using tricks to increase the session duration. Search engines will immediately recognize all tricks. It is better to use classic techniques:

place a calculator on the website for calculating the cost of a service or product, for example, building a bathhouse;

publish high-quality unique content with images;

add videos.

In other words, you need to strive to satisfy the needs of users.

Bounce rate

Shows the percentage of users who quickly left the site.

Yandex interprets some behavioral ranking factors differently than Google. In particular, the bounce rate. Thus, Yandex considers a bounce to be when a person leaves the site in the first 15 seconds. Google, on the contrary, does not take into account the duration of the session. For it, the number of pages viewed is important. The bounce rate increases if the user viewed only one page and did not go to others.