Tell us where the company is located

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The user will not skip the title if it contains information related to the place of residence.

Please provide the brand name

If the brand is known and popular, then its mention will attract the attention of buyers. Consumers trust proven brands with a good reputation.

For companies that are new to the market, including las vegas email list the name of their brand in the Yandex.Direct title is an excellent opportunity to increase its recognition.

Share the latest news

Inform your audience about the start of sales of a new collection, expansion of the range of services provided or the start of a sale. This will encourage people who have already purchased this product to familiarize themselves with the assortment again and, possibly, make a repeat purchase.

Use CTA

Motivate the potential buyer to take the action you want with the help of CTA. Use words that will make the user open the ad and read the information: “start”, “learn”, “get”.

Use question and answer

This style of communication uses both headlines at once.

To grab your audience's attention, be sure to use graphic highlights.

For example, if each word begins with a capital letter, then such a title in Yandex.Direct will stand out from the general background, especially if it is placed below the search results.

The information in the advertising message must be up-to-date and match the data on the website. Before publishing, the text must be checked for spelling and punctuation errors, as their presence has a negative effect on the effectiveness of promotion.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Don't forget about the limitations regarding headings in Yandex.Direct. They must be independent and complementary. The meaning of the message should not suffer from the fact that the second heading, for example, is not displayed.

Creativity and originality are important for successful promotion. The user will not miss a bright ad, even if it is made contrary to all expert recommendations.

A quality advertising message encourages mature consumers to make a purchase, turns warm customers into hot ones, and filters out non-target audiences.