People want you to get to the point

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Pro Tip: Automate your cold email follow-up with Close—just plug in your templates, choose a sending cadence, and watch the results roll in. With Workflows in Close, you can automate multi-channel outreach with emails, calls, SMS, and more!




Close Workflows

Step 7. Use a CRM to Track and Manage Conversations and Email Performance
Not only can a CRM help you automate your cold outreach, but it can also help you keep track of your results.

No more digging around in your email threads to remember who said what and when. Your CRM keeps all those interactions in one place, letting you focus on the work you need to do next.

Keep track of conversations and the results of your cold email workflows. Track responses to see which emails perform best and which are duds.

Then, you can make all the tweaks and improvements you need to make those emails truly shine.

How to Write a Cold Email That Resonates
We’ve talked about strategy—but what about writing that cold email?

Let’s discuss how to write a strong, cold email and get the positive responses you’re looking for.

Be Relevant
While technically you’re a stranger knocking on someone’s virtual door, try to make yourself more familiar and relevant.

You could do this by:

Referencing a common connection in your network or at a previous company
Talking about an important event in your industry
Mentioning a pain point that you’ve seen others in their situation struggling with
Referencing a social media post they published or commented on
The point: try not to come out of left field. Break kenya telegram data that virtual ice with something relevant, and your potential client will be more likely to pay attention to what you have to say.

Keep it Extra Short and Sweet
While you want to show you’re human, don’t waste too much real estate with pleasantries. This ain’t Victorian England, nobody has time to read your letters.


Don’t write a 5-paragraph essay with all the good stuff buried in paragraphs 3-5. Instead, focus on the immediate value you might have for this person. Mention a common pain point you can solve and wonder if they might have. Don’t bury your value too far down in the email or it might not get noticed.