The Importance of Selling Website Design

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Selling website design is one of those categories that everyone has their own opinion on. Some talk about beauty, others about convenience. In reality, design either helps your sales or quietly destroys them. If a website visitor can't figure out the menu, or his eyes are dazzled by the abundance of colors on the pages, then the likelihood of a purchase or a repeat visit tends to zero.

Quality design consists of a large number of factors. And the price of a mistake here is very high. In our article, we will tell you what is the basis of a selling design, what techniques can be used, what electrical contractors email list mistakes should be avoided, and we will give an example of those web resources that have achieved success in this area.


Developing a selling website design is becoming an increasingly important task for web designers every year. The fact is that the percentage of purchases that people make via the Internet is constantly growing. Online stores have to compete with each other and fight for customers. Therefore, website design comes to the forefront.

The Importance of Selling Website Design

Selling website design is not the same as design in our usual understanding. The main thing here is the design of the pages that the user sees. It should be such that it encourages buying, so that every detail influences the desire of your potential buyer to put the product in the basket. After all, sales are the main task of the store website. It is for them that it is created.

Think for yourself, where would you rather make a purchase: in a cozy, bright store, where the goods are beautifully laid out on the display case, or in a cramped and dark shop, where there is no opportunity to even carefully examine what is on sale, where all the things seem somehow dubious? By and large, the key to successful sales is not so much in the quality of the goods, but in their demonstration to the buyer, in presenting them in a favorable light.

It is possible that in a dingy little shop that evokes associations with a fencing of stolen goods, the goods are of the same quality as in a cozy and beautiful boutique. However, it is unlikely that you will go there, because it will still be more pleasant and comfortable to make a purchase in more favorable conditions.

When you buy something online, it works the same way. You are more likely to buy the thing you need on a convenient website with a selling design than on some resource that is unprofessional and does not look like a real store.