What is Influencer Marketing?

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Have you noticed if some of your purchasing decisions were recently made under the influence of a digital celebrity? If your answer was positive, then you can already see the importance and strength that Influencer Marketing or marketing with influencers currently has.

As people's interest in social media increases, so does the search for information and advice on purchasing decisions. This has allowed companies or marketing departments to focus their attention on Influencer Marketing , and on finding those influencers that fit the profile of their audience to reach out in a much more direct and effective way to communicate or carry their message to their potential customers.

What is Influencer Marketing?
Influencer Marketing is a form of marketing that focuses on finding celebrities from social media or traditional media and through the creation of authentic and creative content, establishing contact with audiences. The influencer promotes the brand's products or services on different networks such as Instagram , YouTube and Facebook.

These influencers can be big stars from TV, music, the media, or ordinary people who, thanks to their personality, knowledge or skills, have managed to develop a large number of loyal followers.

How does influencer marketing provide value to brands?
Quality content​

Influencers are creators of valuable content netherlands whatsapp data that content is much more persuasive than any other. By choosing the right influencer, the brand will have the possibility of seeing creative and entertaining content that will captivate its audience.

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Influencer Marketing

Creating authentic relationships

Success in influencer marketing lies in creating human relationships between brands and their consumers. It consists of the brand sharing useful and unique information, exclusive information, through an influencer, that has a presence that makes it feel closer and more credible.

Best results

Influencer marketing is currently being talked about as one of the most profitable marketing strategies to get new customers and keep them connected or loyal to the brand. If the good results increase and more big brands start to see it as an alternative, doesn't it seem like a good time to start thinking about an influencer for your products?

Now is the time to implement a strategic influencer marketing campaign into your brand’s 2019 calendar.
Social media influencers are relatable, and their followers are always on the lookout for the latest trends. Whether it’s travel, cooking recipes, fashion and style tips, movie or musical suggestions, followers trust influencers.
Access to a large audience through an influencer can be the opportunity to reach consumers your brand may not have found with other traditional marketing strategies.