In the diagram, the lidar intercepts data during a user conference

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Forecast: Spending on loyalty programs and creating new marketing products that drive customer acquisition and retention will increase by 30% in 2021.

Trend #3. Renovations vs. decorations
In light of the above-mentioned trend No. 2 in marketing, a direction that was not very needed in the pre-pandemic economy is expected to flourish - CX management (CEM). In 2021, businesses will need to carefully monitor, deeply understand and skillfully manage how a holistic, comprehensive customer experience (EX) is formed regarding the brand.

This approach to building customer relationships means:

determining what is really important to your customers,
prioritizing the areas with the greatest growth potential for customers and the business when making each individual decision,
training your employees and providing them with new tools portugal number data to accumulate and aggregate the desired customer experience.
This will allow companies to move towards relevance and relevance with each change, rather than extinction.

Forecast: 25% of brands will make statistically significant progress in CX quality in 2021.

Trend No. 4. CIOs revolution: IT directors go into battle
Leading CIOs will leverage cloud services, strategic technology platforms, and new end-to-end solutions to accelerate growth and adaptability. Interviews with leading CIOs revealed that they are ready to strengthen collaboration across companies, including aligning goals and budgets to more closely align IT and business processes. They also plan to invest heavily in employee benefits and talent development, which will also provide a competitive advantage in the critical year ahead in 2021.

Everyone else faces at least two major problems: a massive brain drain and getting stuck in short-term solutions, such as partial technical updates, simplification, or regrouping.

Forecast: In 2021, 30% of firms will increase spending on cloud services, security, high-risk projects, networking, and mobility. This includes companies that are currently struggling but are still looking to outpace less insidious competitors and gain an advantage after the pandemic.

Trend #5. COVID-19 has forever changed the way we think about hiring and HR management