Solution: Adjust the length of your proposal based on the complexity of the project and the needs of your audience. Always aim for clarity and relevance, and make sure every section adds value. 2. Adding Irrelevant Content Adding filler content to pad the length of your offer can weaken your message and frustrate the reader. Customers are looking for solutions, not clutter, and irrelevant information only distracts from your core value proposition.
Why Is It a Problem: Irrelevant details make it difficult for customers to get the information they need. Filler content can make your offer seem generic or not tailored to the customer’s specific needs. Example: If you’re proposing a marketing campaign for a small business, diving into an unrelated case study about a large company could leave your client feeling like your offering isn’t a good fit for their needs. Solution: Focus like a laser on the customer’s challenges and how