Mobile version of the site and adequate display in different browsers

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The number of users using a smartphone as their main device is constantly growing. The lack of a version of a web resource adapted for mobile gadgets leads to a refusal to view pages.

The site must be equally correctly reproduced in different browsers. A common mistake of web resource creators is focusing on one of the browsers, for example, Chrome. As a result, people who try to view pages through Firefox or Safari encounter problems and close the tab, thereby worsening the bounce statistics.

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Content quality
Let's assume that everything is fine attorney email list according to the previous points: usability and design are high, the site opens from any device, pages load quickly. The user has no obstacles to getting acquainted with the content of your web resource. What pitfalls exist at this stage, what can cause a high bounce rate in terms of site content?

Visitors will not quickly leave your site if the content meets three basic requirements: there is enough of it, it is interesting and useful, and it corresponds to the user's search query:

Amount of content

The volume of text materials, the appropriateness of using videos, pictures, infographics - all this affects the retention of the user's attention. The size of articles can be different depending on your goals, the type of site, the specifics of the industry.

Content quality

Illiterate, worthless texts that do not contain useful information do not cause the desire to linger on the page or go to other sections of the web resource. The biggest mistake when creating content is the desire to fill the site with at least something, just to do it faster and cheaper.

Content Relevance

When the expectations of a user clicking on a link in search results are not met, they immediately leave the page. For example, if your site is promoted by the keyword "delivery of healthy food in St. Petersburg", and the visitor who clicked on the link is offered an article on the principles of independently building a healthy diet, the content cannot be called relevant.

It is necessary to work on the reputation of a web resource from the very beginning. Many website owners save money by filling pages with low-quality articles, hoping to gradually improve the content later. However, the user who formed an idea of ​​the site during this period will no longer trust such a source.