Why do you need text about the company on the website?

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First, you need to decide why the company needs such material, what is the purpose of its publication, who will read it. This can be done for search engines, clients, journalists or job seekers.

For search engines
Search engines pay a lot of attention to bank email list the quality of content. To determine the level of writing, Google uses a special list of EAT recommendations (literally: expertise, authoritativeness, trustworthiness).

Sites in the YMYL category (Your Money or Your Life) (covering issues of financial well-being, as well as health and safety of people) should follow EAT. Owners of other content will also benefit from following these recommendations.

Company text for search engines

The text about the company should fully reflect the resource's EAT. It is necessary to include in the "About the Company" section data on quality certificates of the offered products, on expert checks, on awards and certificates of distinction, on the issued license. All this will help to form a more complete and maximally positive opinion about the company.

Information of this type should be placed on other sites, even if it is an author's project or a page of a culinary blog. The representative, the owner of the resource should demonstrate all his skills, abilities, reveal positive sides, show himself to the site visitor from the best side.

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For users
This section should satisfy the interest of those who are attracted by the company's principles and business models. These may be:

Journalists and PR representatives

They need the information for future publications, for company presentations in the media. Of course, they can contact the responsible person of the company by mail, ask questions of interest, but this can affect the image of the company in the eyes of this person.

Applicants

Most often, people looking for work read information about the company on review sites to make sure of its positive reputation. However, they can also go to the "About the Company" section on the site and see what is written there. It is desirable that they find principles that are close to them in the text of this page.

Text about the company for applicants


Principle buyers

Some people very carefully study the suppliers of goods before they put the product into consumption. Environmental activists will always give preference to companies that care about the environment, and animal rights activists - to those who more often donate money to animal rescue funds and, of course, have a negative attitude towards testing drugs on our smaller brothers. Information of such content should be reflected in the appropriate section of the site.

The “About Us” section should attract potential clients and employees and encourage further interaction.