The nature of the text may vary. As a rule, it is better to use a light conversational style, which facilitates easier perception of the material. Excessive complication of the text may negatively affect its promotion on the Internet. Articles in the spirit of "Conversation with a friend" are liked by the audience, and they are also easier to write.
Style and character of the text
5 Important Nuances When Working with SEO Text
Interlinking, lists
When creating a quality SEO article, it is necessary apparel company database to use terminology that corresponds to its topic, keywords, LSI words, interlinking between articles, as well as numbered and bulleted lists:
Text that has a certain structure is much easier for readers to perceive, as opposed to material without blocks and paragraphs. In addition, search engines find it easier to work with lists, which are perceived by robots as an indirect sign of the high quality of the article.
Interlinking is a link to an article within another material. Creating a link network allows you to maintain audience activity even in old texts, preventing them from disappearing into the depths of the Internet. In addition, a link to an article can be useful to users who want to get more information on a topic of interest to them.
Interlinking
Bulleted paragraphs allow you to structure the text, highlight its semantic parts, each of which begins with a special symbol. If the list is short, each listing is separated by a semicolon, and the last listing ends with a period. Each item begins with a lowercase letter. In long bulleted paragraphs, a period is placed after each listing, and the items begin with a capital letter.
Numbered lists allow you to break up a large text into parts, each of which begins with a number, ends with a period, and describes a specific phenomenon, stage, etc. Lists are used only where it makes sense. Their task is to convey information in a structured and clear manner.
Working with key queries
Key queries are integrated into the text according to certain rules:
The first is the title with the most frequent and optimized keyword. Declension of lexemes, use of word forms, insertion of other words into the key phrase, their crossing are allowed.
Key search should also be used in some subheadings.
One of the high-frequency search queries must be inserted into the text of the first and last paragraphs of the article.
Keys are integrated into the text in accordance with the rules of the Russian language. Often you can find phrases like "In our store you will find cheap children's bicycles St. Petersburg", which looks quite ridiculous. Such keys should be worked on, organically incorporating them into the material.
It is important to use related Key searches sparingly, especially within a single paragraph.
The keys must be evenly distributed throughout the text. There must be at least 1–2 sentences (from 500 characters) between them in one repetition.
Key searches should be integrated into the text meaningfully. If the key describes some event, process, phenomenon, it should be disclosed, and not just write key words in the hope that no one will pay attention to the lack of information and logic in the article. For example, in the text about cacti, you need to insert the keyword “How to water a cactus in winter”. It contains a clarification - it is about the cold season. Accordingly, the material must describe the features of watering the plant during this period.
Modern search robots mainly work with meanings, not with word forms. But key words are still important in SEO texts.