Specify the target audience settings.

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Once you have decided on the type of ad, you can move on to the ad settings. Regardless of the chosen placement format, the targeting settings are almost identical. Therefore, we will now look at how to create ads using the example of the “Record with a button” format.

4. Select the “Post with button” option and click “Create post” (you can also select an existing post and run the ad).

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5. Add a link to the group you will be advertising (the main condition is that you must be the community administrator).

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6. In the window that appears, write the text (no more than 220 characters and no more than 2 hyphens), upload a picture or video. Then add a button (in this case, it is to join the community) and click "Create".

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Next, we move on to the advertising campaign settings.

7. Specify the parameters of the advertised object - age marking (if necessary).

For example, if you are advertising a thriller kenya telegram data that is not suitable for children under 18, mark it as "18+". If there is no age limit, select "Do not specify".

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8.

On the right side of the page there is a counter that shows the potential audience reach - the number of registered VKontakte users who will be able to see your ad depending on the selected targeting settings.

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Each new setting will decrease or increase the potential reach. And in this case, it is important to determine the portrait of your potential buyer as accurately as possible, using the functionality of the advertising account.

Specify the geography of residence of the users targeted by the advertising campaign.

This could be all of Russia, 5 cities where the company has branches, or, for example, certain metro stations in St. Petersburg.