New goodies in Yandex.Direct Content Targeting australia whatsapp number list by interests and habits How to set up? Where can it be useful? Contextual advertising is becoming more expensive. One of the reasons for this is the overheating of the advertising auction by large players and their budgets. In such a situation, the only way to get more for your money is to more accurately hit the hot target audience with advertising.
Yandex helps with this in every possible way. Targeting by interests and habits This is the name of the updated block in Yandex Direct. Yandex itself presents it as "an opportunity to sell products to an audience with a stable and consistent demand, rather than a momentary interest in certain products." How does this work in practice? A good marketer always has a clearly written portrait of his potential buyer in his pocket.
A good marketer knows not only the potential buyer's age, gender and income level, but also where he is most often when he needs a certain product. By "where" we should literally understand specific sites and organizations. Now in Yandex.Direct you can use this information to show ads to users. The system offers several conditions for targeting: Interests - for example, guitars, Organizations visited - for example, a music store, Similar to users of specific sites - for example, a site selling musical equipment.