Target top-of-funnel keywords

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Make a plan to target the terms that interested prospects will search to attract them and drive them to your lead magnet. Have you done your keyword research to find the phrases your top prospects search for at the top of the buying funnel? Then target those keywords in several ways.

Create evergreen content that is optimized for your target sweden consumer email list criteria.
Build your onsite blogging strategy around your key keywords.
For your targeted terms, you will get a higher share of guest blogging on websites.
Follow search engine optimization best practices with confidence to increase your chances of appearing on page 1. The more discoverable you are in searches, the more interest and traffic you'll get from potential leads. For example, X, a personal finance technology company, targeted the top terms their target audience was searching for. They created valuable and useful content on that topic, which helped them rank for that term.

10. Blog regularly
To gain your customers' trust, you need to publish blogs regularly and create quality content. The content needs to be engaging and there should be several levels to organize things. You can create expert roundups, how-tos, or even specific blog series to connect with your users. Only when people trust your brand will they be ready to provide their own information. Such a lead generation strategy can be implemented by any brand, no matter how big.

11. Landing Page Optimization
A landing page is a page where users are encouraged to provide information. Therefore, you need to optimize this page to get the best possible results. You need to be clear about your goal of what to expect from your landing page. The first step in optimizing your landing page is to optimize your captions. Captions should be bold and large in size, so they need to be compelling. Captions should grab people's attention and make them want to provide information. Keep them concise and short. The second most important thing is the content on the page.