Identifying product or service issues: SERM helps quickly identify negative reviews or comments about a company's products or services, allowing you to quickly respond and resolve issues.
Forming a positive opinion about the company: SERM services help to actively promote positive materials about the company, increasing the visibility of positive information in search engines.
Increased audience loyalty and sales conversion: A positive reputation in search engines helps increase the trust of potential customers and, as a result, increase sales conversion.
Neutralization of negative reviews about the brand in search results: SERM allows you to actively work on reducing the visibility of negative information about the company in search engines.
However, SERM also has its disadvantages. One of them is the lack of guarantees for stable results. Constant changes in search engine algorithms can lead to changes in search results and a deterioration in the company's reputation. SERM also requires constant costs to maintain a positive reputation in search engines, which can be financially costly.
To achieve stable results in search engine reputation management, it is important to use all available methods and tools, as well as regularly monitor and analyze changes in search results.
Key Resources for Working with SERM
They can be divided into several groups:
1. Websites with reviews of companies, their products and services
This is the largest group of "reputation" sites. On china telegram data such sites you can find reviews of any company, regardless of industry and scale. All these resources can be divided into 3 subcategories:
opinion leaders - the most popular review sites, such as Otzovik, IRecommend, Yandex.Market;
high-quality review sites with good traffic and their own audience. As a rule, they are ranked below opinion leaders and fill the remaining positions in the top 10, for example, Flamp (2GIS project, reviews and data are synchronized with each other), Yell.ru, Zoon, Otzyvru, "Pravda kulitov", Spr.ru;
directory sites that can be used to fill the search results starting from the second page. In some cases, such sites can be ranked in the top 10, but more often, resources from the first two points get there. Such sites include Orgpage, Yp.ru, Cataloxy, GmStar, "Pro firms" or Real Reviews.
Leading ORM specialist Ingate
Even if you haven't found such sites in the top search results for brand queries (key phrases containing the company name), check them separately.
1. Go to the review site you are interested in, enter the name of your company in the search window. The results may not be immediate: often the search on review sites works by direct coincidence, and when forming the company card, they could have indicated a name that does not match the current one (legal entity, incomplete, with an error, name before rebranding, etc.). In this case, try searching by website address or phone number.