Finally it helps to calculate the effectiveness of th france email list e SEO process. 10. Branded keywords with low ranking If you identify any branded keywords with a ranking below Top3 it means you experience an unused potential and probably a source of highly relevant traffic is partly lost. It's for sure a "must have" improvement to be taken into account in future steps of the SEO process. "GOOD TO KNOW" SEO KPIs (I find this KPIs as a nice addition that can sometimes help to make more useful conclusions, particularly when one of the above mentioned KPIs is being investigated) 1.
Average number of visits per keyword Average Number of Visits per Keyword in Organic Search This value itself does not explain anything (keywords have different popularity, etc.) but tracking it over time - especially if the keyword rankings are the same - enables to verify users' interest and attention to links listed in search results. If growing, this means people are clicking more frequently and they like your website entry in SERPs more. 2. Users' loyalty Loyalty of Visitors in Organic Search Segment This is another traffic quality factor that provides information on the characteristics of the organic traffic.