How is AI used in digital marketing?

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rochon.a1.119
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Joined: Thu Dec 26, 2024 3:21 am

How is AI used in digital marketing?

Post by rochon.a1.119 »

In 1997, IBM introduced Deep Blue, a computer system capable of beating world chess champion Garry Kasparov.

This invention marked the definitive consecration of artificial intelligence.


The year 2011 marked a new milestone in AI with the introduction of IBM Watson.

This robot demonstrated that it was able to understand questions, weigh up the choice of categories and logically bet an amount of money on a television contest.

Since then, artificial intelligence has not stopped evolving.

New applications are appearing every day in sectors as diverse as medicine, e-commerce, the automotive industry, banking and digital marketing.

AI today
IBM can be considered a pioneer in artificial intelligence, but other computing giants such as Google, Facebook and Sony have followed in its footsteps.

All of them devote significant resources to this area.

The four main areas that AI works with are natural language , computer vision, robotics and speech recognition.

A clear example is virtual assistants.

Many chatbots interpret natural language and are capable of learning, and even improvising responses.

Learning capabilities are also used to recommend products in e-commerce and to display personalized ads on the Internet.


Its applications are also useful for military uses and for exploring space, thanks to the fact that robots have an increasingly greater capacity to make decisions.

Another area of ​​interest is robots with the shape and sweden mobile database motor capabilities of humans or domestic animals.

Among other things, they can be used for therapeutic purposes.

The latest developments are autonomous vehicles, capable of recognising the presence of pedestrians, stopping at traffic lights and anticipating risky situations.

Unmanned flights are also experiencing significant advances in this regard.


Digital marketing is no stranger to the benefits of artificial intelligence.
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