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Competitor Study - Keyword Gap

3.- Get marketing ideas from their recent online ads
There is still no universal formula for success in online advertising.

There is always something to learn from your competitors' strategies, such as which ones to adopt, which ones to avoid, and which ones to forget.

To analyze any advertiser, use the Advertising Research tool .



The number of keywords the domain is netherlands mobile database bidding on.

The estimated traffic coming from these keywords.

An estimate of the cost of paid traffic.

Other websites that your target competitor competes with.

Historical data to discover your competitors' seasonal advertising preferences, which can be especially interesting if you haven't checked your competitors' ads for a while.

We decided to dig deeper into our research model and clicked on the blue Ad History report tab.

We were able to see an actual Mango advertisement, which was released at a particular point in time.

One possible next step would be to tailor this ad to our business, let it run, and see how it performs.