When you decide to move a page to a new URL permanently, it’s crucial to philippines cellphone number preserve this crit. A 301 rirect tells search engines that the page has been permanently mov and that all the SEO value it has accumulat should be appli to the new address. This means that backlinks pointing to the original page will continue to contribute to the authority of the new page. Avoid duplicate content issues When you have similar content on different URLs, search engines can struggle to determine which to display in search results.

This can divide users’ attention and ruce your site’s visibility. By rirecting the old URL to the new location with a 301 rirect, you are telling search engines which URL is preferr and which one should receive attention. This helps consolidate SEO value into a single location, preventing pages from competing with each other in search results. Preserving authority in search results Ultimately, 301 rirects are a key straty to maintain authority and value in search results. By preserving ranking position and ensuring backlinks contribute to the new placement, these rirects ensure that the hard work invest in.