How to carry out a creative process

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Creativity is a very important quality in any aspect of our lives: it applies to socializing, decorating our home or cooking. But if there is one field where it is very relevant, it is work.

Using creativity appropriately in business is vitally important to achieve diversification and manage different situations in a more creative way, seeking new ways. In this way, it is possible to improve the quality of products or services and differentiate oneself from the competition.

Having good, coherent and original ideas is one of the most valued qualities in the era of Industry 4.0. Therefore, today we are going to give you some keys so that you can carry out a creative process in your business.

How to carry out a creative process
You may also be interested in : "Keys to creating a corporate culture strategy"

Encourage your lateral thinking
What happens when we go to work on the czech republic number data same route every day? We avoid exploring new routes that may be shorter, or even longer, but with different elements that we may find attractive and very beneficial. Perhaps if we were interested in choosing that route that is longer , we might realize that there is less traffic or that it has a cafeteria ideal for having our first coffee in the morning.

Something similar happens with lateral thinking – it seeks different reasoning, avoiding logic – if we get used to thinking in the same way as the rest of the world, we will all come to the same conclusions. We must encourage new ways of thinking and seek original solutions to new situations that may arise.



Go on a trip
There is no better way to stimulate creativity than to get out of your comfort zone. Whether it's for a day, a weekend or a week, it's absolutely necessary. This will allow you to see how other cities or cultures have different approaches to different aspects, whether it's in terms of gastronomy, distribution or customer service. If you want to know more about the advantages of travelling, we recommend that you read Why travelling benefits you if you are an entrepreneur.



Organize a brainstorming session
This is the most widely used tool in the creative processes of any advertising agency, the cradle of imagination in the business sector. Do you have a presentation in two weeks and want to offer something different to your client? Don't worry, organize a meeting with employees from different areas or departments and ask them to share all the ideas that come to mind without any reservations and regardless of their age, studies and position. Diversity will help you find more points of view in the brainstorming!

A creative process must be stimulated so that it can be as productive as possible . Opening your mind and experimenting with new ways of thinking will make original ideas emerge much more naturally . Therefore, we hope that you have taken note of our advice and that you manage to find the best solutions!