How knowledge sharers benefit
visibility and dissemination of one's own expertise
Perception as THE expert on a topic
Add a personal touch to the factual – and attract the right people
... and last but not least, preparing your own knowledge viber data in a targeted manner in order to publish it also helps you to organize your thoughts and gain new insights.
How recipients benefit
Valuable knowledge that really helps
Exactly the right content, precisely compiled – from the flood of all available information
Interesting content to share with your network.
... and more than just incidentally, they get to know a provider or service provider better in case they need the paid service.
The right strategy is what matters
Nevertheless, your knowledge is a valuable asset that you should not throw away carelessly and that you should handle very carefully. Finding the right balance is just as important as finding the perfect timing and the right packaging. Therefore, a content marketing strategy should be carefully planned.
This includes a thorough goal-setting phase: What do we actually want to achieve? In what time frame should this be achieved? And how do we measure success – short, medium and long term?