My new book is called "Social CEO". In it, I provide knowledge, methodology and tools from many years of advising and supporting board members, CEOs and other executives - including, but not only, in the context of corporate influencer projects. In this article, you will find a detailed book presentation. You will learn why the topic is of existential importance for all executives. And where you can find the book and other valuable content on the topic.
Table of contents
"Social CEO": The book in brief
Where is the book available?
Why the topic is so urgent – and what the book line data achieves
What is a “Social CEO”?
Who is this book for?
Why I wrote this book
The website for the book
"Social CEO": The book in brief
Great visibility brings with it great responsibility. Top management, the board of directors and other executives must be present in the media and on social networks today. What they say there affects the image of the brand and the company's success as well as their personal position. The book explains what it means to be a "social CEO" and how CEOs can be built up as brand ambassadors in the long term and sustainably - and thus be in the spotlight as prominent corporate influencers. It offers practice-oriented knowledge and a methodology for reputation building and (not only) digital communication of prominent personalities. It leads from the "why" to the "how", from relevance to strategic development to successful implementation. With detailed plans, helpful tools and checklists.