Advertising in clips and stories is paid according to the CPM model - money is written off for every 1000 impressions. You can choose automatic or manual price control.
In the first case, the algorithms themselves select a rate that will provide maximum coverage within the budget. For automatic mode, a daily spending limit is available, as well as a maximum CPM for cost control.
In the case of manual management, you set the maximum cost per 1000 impressions. The higher the bid, the more likely you are to get more impressions and beat your competitors.
Limiting impressions
To avoid annoying users with ads and to ensure that your budget is spent efficiently, set restrictions. For example, one ad may be shown to a person no more than twice a day or once during the entire advertising campaign.
Completing the setup
Finally, give your ad campaign a name to make it easier to analyze the results. Set up a schedule for showing ads: around the clock or at specific times when your audience is most active.
After saving, the ad is sent for moderation. Once it china telegram data passes the check, the ad will appear in users' feeds.
Proper setup is the key to effective advertising and optimal use of the budget.
Analysis of advertising effectiveness in clips and stories
To evaluate effectiveness, it is important to analyze several key metrics.
CTR (click-through rate) shows how interesting the ad is to the audience. Ideally, out of 1000 ad impressions, you get 5-10 clicks (0.5-1%).
If the CTR is less than 0.5%, you need to reconsider the concept: either update the creative or completely change the strategy.
Geography and demographics
In the advertising account, you will find data on the place of residence, age and gender of those who interacted with the ad. Analyze this data: exclude from targeting those segments that hardly responded to the ads, so as not to waste your budget.