Frequently asked questions about turnover analysis

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Considering from the side of the goal, that is, the assessment of achievement or the degree of proximity to the set goals, the analysis of turnover can be divided into retrospective and prospective.

In the conditions of a constantly changing, active market environment, the initial direction of retrospective analysis (from the past to the present) is not able to take into account all the factors influencing the formation of trade turnover at the current moment and in the future. Such weakness can be significantly improved by innovative strategic analysis, requiring an analysis of the factors of trade turnover, moving from the future to the present.

This approach helps to romania email list identify and assess the potential impact of those factors that will have a major influence on the development of trade turnover in the long term.

Analysis of the commodity turnover strategy at the industry level directly depends on forecasting the situation in commodity markets and consumer demand. Analysis and forecasting of commodity turnover include consideration of various influencing factors of the external environment that affect the structure and volume of commodity turnover in the present and in the future:

demographic and economic indicators;

movement of goods on the market;

trading conditions;

offer of domestic products;

production prospects;

inflation;

analysis of inventory and turnover;

prices;

quality of goods;

volume of exports and imports, etc.

In the final stage of the analysis, it is important to take into account these key factors in order to identify close relationships between the main aspects of the market (demand, supply, price), analyze cause-and-effect relationships and search for balancing mechanisms.

The basis for effective regulation of commodity circulation lies in the strategic management model, which helps to optimize the development of key market parameters taking into account the compliance of indices:

Iтp > Iт > Iз > Iс.

This order of indices denotes: I — the importance of the forecasted and basic parameters associated with tr — trade resources, z — standard reserves of goods in value terms, and c — population demand.

During the analysis of turnover within the framework of the formation, adjustment and monitoring of the strategic plan for the development of a trade organization, special attention is paid to identifying strengths and weaknesses, that is, analyzing the organization's turnover in the context of opportunities for expanding sales volumes; analyzing its product range; finding risk factors associated with achieving the set goals for sales volumes.