Unfortunately, it is never possible to say for sure when a recipient will open a mailing. For example, with short-term offers, the offer may no longer be available or the timing may be inappropriate. How about if your offer can be flexibly adjusted directly in the newsletter? Yes, that is possible with dynamic content. Using reference tables, you can determine when which offer is displayed. If you would like to know how best to use this dynamic content in EMM, just contact us.
Memory game by Postina
Playfully into the heart of the recipient
Even though newsletters are usually aimed at adults, most uganda number dataset people still have a playful instinct. Even a small challenge, such as a memory game or a puzzle, can therefore attract a lot of attention. And some people will certainly enjoy a bit of fun and games in the office. To implement the games, a redirect to a landing page is necessary, where the actual execution takes place. Here, the puzzle pieces can be moved or the memory cards can be revealed with a mouse click. Depending on the theme, you can decorate the puzzle or memory game with Christmas motifs, for example. If the game is solved, a voucher can be presented as a prize. If you want to fuel ambition even more, a countdown can also be integrated.*
etching by Postina
digital scratch card
Another playful element is the scratch card. Most people are more familiar with this from direct mail, where the top layer is "scratched off" with a coin and a prize or voucher is hidden behind it. The digital equivalent works in a similar way, only that the cursor replaces the coin. To implement this, a link from the newsletter to a landing page is necessary, on which the scratch card is then located, with the corresponding voucher or similar behind it.*
Christmas quiz
Who knows?
Regardless of whether it is just a few fun questions among colleagues or a professional quiz for the entire newsletter distribution list with a big prize - quizzes are a lot of fun as well as just playing. Simply because you want to be better than the colleague in the office next door. Depending on the occasion, different questions can be put together, for example on the topic of Christmas or your own company. The implementation can be done depending on the target group and the effort involved. The easiest way is to write the questions directly in the mailing and ask for an answer by email. Another option is to link to the quiz in the newsletter and then either create it using a survey tool such as SurveyMonkey or have it created by a professional provider such as postina.net *.