blog posts must meet your audience's expectations

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Each of the cluster topics can match the same product or feature as its parent topic.

However, some can be bundled with a different product if they better fit the users' needs.

You can also spread your trending topics across the board or keep them separate since their shelf life is relatively short.

Content plan - Data source table central topic

Step 5: Identify potential headlines
To achieve and maintain high organic rankings, your —in gansu mobile database other words, they must match search intent.

Understanding intent allows you to create the right format and create engaging headlines (and of course, content) for your audience.

Here's how to identify the search intent of your keywords and decide on post types and headlines accordingly.

Match search intent to the consumer journey
Specific search intentions are often grouped into the following categories:

Informational: The user is looking for specific information on a topic. The search contains phrases like “guide”, “tutorial” or questions, like who, how, etc. (e.g. “how to write SEO articles”). Informational keywords indicate that the user is in the awareness stage (or pre-awareness, if they are not yet aware of the problem).