In one of the first articles in the series Sales in SMEs, I wrote about the preparations for sales . This included, among other things, defining the target group .
Once you have successfully completed this step, you now know who you want to reach. The question then arises: How do you reach these people? One possible approach is to ask yourself what questions your potential customers might have. This will take you down a path that directly addresses the customer's problem, takes their fears into account and is a good starting point for a successful conclusion.
How do you recognize your denmark telegram screening customers’ questions and fears?
Ask yourself what fears your customers might have about your product or service. What could stop them from buying your product or service? Try to look at the situation from the customer's point of view. This may not seem easy at first glance, but it makes all the more sense because a salesperson who is not only concerned with his product but also with the customer is more successful. This way you can convince your customer of your product - not because it is the best product ever, but because it solves exactly problem X that your customer is facing.
Put yourself in your customer's shoes: As a customer, you often think that the salesperson just wants to sell you something, and in case of doubt, something that isn't really a good fit for you. Is the product really made for me or does it rather fulfill the salesperson's purpose? Your customers probably won't come to you as a salesperson and ask: "Is the product really exactly right for my requirements or are you just saying that because you have to say it and want to sell?" - although that is exactly what customers' fears are about. The customer probably wouldn't ask the question, but that doesn't mean you shouldn't answer it.