the company's most recent study

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The importance of content above the fold
If you are not familiar with the expression “above the fold,” keep in mind that it is nothing new.

This concept arose from the world of the press and referred to the upper half of the front page of a newspaper, where the most striking or important news was located.

Today, this idea also applies to web pages and refers to the content that is displayed on the screen right after the page loads and right before you scroll down to see what's below.

Nielsen’s latest eyetracking studies continue to show that more northeast mobile database than half of users’ viewing time is spent on content above the fold.

Specifically, 57% of viewing time, according to.

Website: Viewing time

According to the study and as can be seen in the graph, the second fold, that is, the content we find right after scrolling for the first time, receives 17% of our viewing time and the third time we scroll only 7%.

So there's no doubt that when you click on a Google result, banner, or link and land on a website, the first impression—what you see above the fold—is what often determines whether you decide to stay on the page or leave it immediately.

In fact, a Microsoft study showed that today, due to the mobile device revolution humans have a shorter attention span than goldfish .