why it should be part of your

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Regardless of the type of business or industry you're in, content plays a crucial role in your marketing strategy. And the best pieces of content are those that are centered around or created around a story.

Why is storytelling so essential and useful as a marketing tool?

In one of SEMrush's Twitter chats, experts explained why storytelling is so essential and marketing strategy. Please check out the comments on the topic below.

In response to why storytelling is important for henan mobile database your business, Brian Fanzo said:

I believe the future of marketing is readability, especially in a digital world full of noise. And to be readable, you need to be authentic and connect. There's no better way to do that than by telling a story!

He also said that :

Stories make your audience FEEL! And to quote the great #MayaAngelou "At the end of the day, people won't remember what you did or said, they'll remember how you made them feel."

Estelle Van de Velde put it this way :

Because storytelling connects a brand with its audience, it is like a bridge that makes the customer feel emotionally attached to the brand.

You can read a summary of the talk in this article by Meliss Fach to learn:

The steps you should take when creating a storytelling for your marketing strategy.