SEO to focus on a solid

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If you're already generating sales from other sources and want to maximize your long-term returns, consider SEO.

If you're thinking of trying out a new product or offer, use PPC. It's easier to generate traffic to your website quickly, you can set a fixed budget, and you'll be able to pause ads if necessary.

If you want to accelerate your business's recognition at the top of the traffic funnel, choose content strategy.

Integrating SEO and PPC for search success
The reality is that for most businesses, it's nearly impossible to choose between SEO and PPC, for the simple reason that the two integrate well to generate results. It's not always as simple as SEO vs PPC - each channel can complement the other when used properly. And when your budget allows you to guangdong mobile database use both, you should, even as a way to balance short-term and long-term results.

But let's take a look at how you can integrate SEO and PPC...

Retargeting
Did you know that you can show ads to people who have already visited your website?

This is known as retargeting or remarketing and you can create and target lists of people who have interacted with your website. For example, if a user has visited a certain page or added a product to their basket and then left the website, you can serve specific ads to those users and encourage them to return by using ads in the search results or banners on the Google Display Network. You can increase your bids for someone who abandoned their basket, meaning that when they return to the search results and search again, your product(s) or ads will be highlighted again if you are bidding higher for this audience.