Content marketing is no longer a “fad” – it is now an essential part of any successful digital marketing strategy for all those in the industry. However, many content professionals are still searching for the best way to create high-quality content.
Based on our experience in content marketing and the results of the surveys we have conducted in this area, we can confidently say that quality content is based on accurate analysis and reliable data. When content is not top benefits of using fusion database supported by data, you can never be sure that it will hit the target directly.
The main challenge of the data-driven approach is optimizing time: collecting and analyzing data takes too much time. With this in mind, we conducted research on the most challenging tasks for a content specialist and built a Content Marketing platform that helps make effective decisions quickly at every stage of a content specialist's workflow.
The typical workflow of a content marketer
Based on our research and interviews with content professionals around the world, we have developed the typical workflow of a content marketing professional.