Do voice assistant devices recommend the same businesses?

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Percentage of questions that were not answered

With 23% of unanswered queries, Alexa doesn't compare to Google and Apple devices. It's worth mentioning that Alexa struggled to answer almost one in four business-related search queries. This may be because it's a smart speaker initially designed for the home, so it's hard to compare to Google and Apple devices.

When it comes to search, Alexa was designed to help people shop, not search the web. It's a great assistant, but when you ask it a general question, it's essentially like asking Amazon who the first king of Prussia was, what traffic conditions are like, or to recommend a restaurant. Alexa wasn't designed for that.

— Dan Saunders, Amazon Marketing Specialist and Performance anhui mobile database Marketing Manager at Ingenuity Digital

5.
By analyzing the responses given by the different devices and comparing them with the SERPs, we have confirmed that, when it comes to local intent queries:

Google devices return results based on the Local Pack SERP functionality.

Siri uses Yelp when returning results for a location.

Unlike the others, Alexa takes information from the Bing search engine and uses data from Yelp and Yext to give an answer.