But what would be different with CRM in sales? CRM could help to address Mr. Müller in a much more targeted manner, for example like this:
The day after Mr. Müller visits your stand, you enter his data into the CRM software . This means that a data set is created that you and your colleagues can access at any time and that is expanded over time to form a contact history. Not only his name and address details are entered into the CRM system, but also background information about your conversation and various keywords. These keywords could be: interested party, information stand 2015, family, tradesman, corporate customer, etc.
You then assign a short bolivia telegram screening task to your sales colleague, asking him to send an email with product information to Mr. Müller. Your colleague immediately sees in the CRM system what type of customer he is dealing with and sends the appropriate information. Not just the complete catalog, but details about "his" dream car. He also offers him the "family package," knowing full well that Mr. Müller has children. At the end of the email is the offer that he is welcome to contact him for a test drive. In order not to lose track of the process, your colleague sets up a follow-up in case Mr. Müller does not get in touch in the next four weeks.