CRM problem: We want as many functions as possible - and then we get annoyed

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Mitu100@
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Joined: Tue Jan 07, 2025 4:30 am

CRM problem: We want as many functions as possible - and then we get annoyed

Post by Mitu100@ »

It is human nature not to limit ourselves, but to want to keep all options open. This applies to life as well as to software. However, a large variety of decisions ultimately makes us more dissatisfied and ensures that at some point we no longer find our way around because we are overwhelmed by the complexity.

“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is belize telegram screening harder still, perhaps too hard.” -Barry Schwartz

Barry Schwartz calls this psychological and widely studied phenomenon "The paradox of choice". He has shown that people in western countries become increasingly dissatisfied the more wealth they have and the more options they have to fulfill their potential. New York professor Sheena Iyengar proved this in her "jam experiment". Jams were offered on two test tables. The first table had six varieties, the second 24. While significantly more customers flock to the table with the 24 varieties, more customers ultimately buy from the table with the six.

Applied to CRM, this means that we want the software to have as many features as possible because we could hypothetically need them at some point. In practice, we will then find it almost impossible to use the program, will quickly become overwhelmed and, ultimately, the CRM project will fail.
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