In conversation with us, Oliver Sandmann also talked about Sascotec's customer acquisition : "Basically, in the horse business, everything is word of mouth; you have to become the topic of conversation." The Sascotec founder thus shows what is important in recommendation marketing : you have to be where the customer is and get their name involved. To do this, the Sascotec team regularly travels to horse fairs and tournaments, not just in Germany, but also in Spain and the Netherlands, for example. Sandmann and his employees rely on belgium telegram screening CentralStationCRM for sales : "Because the CRM software is web-based, we always have it with us at trade fairs and tournaments," explains Sandmann. At the same time, he appreciates how easy the system is to use. This often leads to funny situations, says the founder: "It's funny when you talk to a prospective customer, enter their name into the system and then discover that you have met at another trade fair. People are always a little confused and surprised - but in an absolutely positive way.”
On the one hand, Sascotec tries to address interested parties personally and directly, and on the other hand, it should be made as easy as possible for them to find out about the company themselves. "Interested parties often call us themselves because they heard about us through friends, for example," says Sandmann, showing that the presence at trade fairs and tournaments is bearing fruit.
Online, the focus is primarily on the company's own website , which already provides visitors with all the important aspects of horse treadmills and the like. But Sascotec has also built up a presence in social media and is represented on Facebook and YouTube. "We see these channels as a suitable addition, for example to share videos of our products or photos from trade fairs," says Sandmann, adding: "Our most important task is and remains: We have to be where the customer is."