hurdles in addressing target groups
However, targeting paragliding enthusiasts is often difficult. "As I said, our customers are very diverse; there is no classic stereotype of a paragliding pilot." This makes it difficult for the flight base to narrow down its own target group and address them specifically.
Nevertheless, Aebi and his team have found a way to draw the attention of other paragliders to the flight base in addition to the Air Base Flyers Club. In collaboration with the company Meteotest, a weather service has been integrated into the bahrain telegram screening homepage. "A normal weather app is not enough because completely different data is important to pilots than, for example, the number of hours of sunshine," explains the founder. The flight base's weather service therefore shows data on wind conditions at different altitudes and thermals (a type of updraft), among other things. The flight base uses this to direct paragliding pilots who are looking for this information on Google , for example, to its own website, thereby bringing its own name into play.
As soon as a customer has landed at the airport (literally), Aebi and his team use the CRM software CentralStationCRM to store and organize their customer data centrally in the customer database . “This really simplifies a lot of things. We always have an overview of which customer is currently taking advantage of which offer or would like to take advantage of it in the future and who we need to follow up with . We can also access the information anytime and from anywhere - even during a flight in Spain.”