Choose your central theme

[rochon.a1.119]

Regardless of your company’s industry, you can boost your digital media marketing efforts by crafting well-structured content. In the next section, we cover the steps you need to take to create your topic clusters.

Step 1:
You should start by choosing a core topic. Whether your company publishes articles about health and wellness, or computer software, you can use this strategy to create a plan for various topics. Whatever content you choose, it should fit into areas that are core to your business. This way, you'll be showing the value your company can offer to your potential customers from multiple angles.

This step is essential to creating your pillar page. You can then break down the content into subtopics, which will form additional topic cluster pages. For example, if your company offers student loans, you might consider a pillar page that discusses the need for student loans and other options for paying for higher education. You should then focus on what your company offers on your cluster pages, and explain the details of those options for students.

Generating content topics will require brainstorming. Start making proposals for your cluster pages around your business activity. Working with your team members to generate ideas georgia mobile database can be an effective way to develop relevant topics. Then make a list of all your ideas to document all the information.

Sometimes brainstorming can feel overwhelming . Try not to push too hard and instead consider these tips:

Using a piece of paper, a whiteboard, or whatever tool you have on hand, place your pillar theme in the center. Then, surround that theme with other ideas. Once you have your initial starting points, draw lines from the main themes to create supporting sub-themes.

Compile useful content . You can look at what others in your industry have published to determine what is missing or what could be improved. Using websites like Pinterest or even Google Sheets can be a good place to gather ideas.

Take a break and go for a walk. Sometimes the best ideas come in low-pressure environments.