Definition of terms: brand identity vs. image

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What is Brand Awareness?
Brand identity brings together the various characteristics that represent a company. These include the values, vision and self-image of a company. With brand identity, you create a clear image of your company that sets you apart from the competition because it makes you unique and highlights your individuality. The interaction of logo, slogan, choice of color, choice of language and similar factors creates a unique concept that can serve as the basis for all strategies in inbound marketing and beyond.

Good to know: In general, a distinction is made between the core identity, which always remains the same, and the changeable, extended identity. If, for example, a new target group is to be addressed, the extended identity can be adapted to include additional factors, but remains true to its basic principles.

Brand identity is different from corporate belgium whatsapp data image. The biggest difference is that brand identity can be consciously controlled. With a carefully developed brand identity, you convey an image to the outside world, while the image is created through the brand's contact with customers and partners.

The brand identity can therefore be influenced at any time, while the image reflects the experiences of third parties and can only be changed indirectly.

Relevance and Benefits of Brand Identity for Companies and Customers
Brand identity is like a link between a company and (potential) customers. Positive associations arouse interest in your company and strengthen trust in your brand.

In addition, the brand is often the first thing a prospective customer sees when they first find out about your company. If the philosophy of the brand identity is not right, the user may immediately switch to the competition. Conversely, a strong brand identity creates an authentic overall image.

The benefits of such a clear brand identity for your company include:

Promoting trust in the company and its services
a high recognition value in the industry
the clear communication of values ​​and visions
improving the image
Customers, on the other hand, benefit from:

a high level of transparency of your philosophy in line with your product portfolio
a simple evaluation of your brand
a direct connection to the company, which defines itself through its brand identity.