If implemented correctly, newsletter marketing is a targeted, inexpensive and effective measure that is worthwhile for every company. With this article, we would like to show you why and, above all, how you can successfully set up your newsletter marketing strategy.
What advantages does newsletter marketing offer for SMEs?
A newsletter marketing strategy albania telegram screening offers many opportunities, especially for small and medium-sized companies, which - if implemented correctly - are reflected in a high cost-benefit ratio. The biggest advantages at a glance:
Costs: Newsletter marketing is relatively inexpensive and that is precisely why it is so popular with smaller companies without a large marketing budget. It costs significantly less than most other measures such as direct mailings, flyers, etc. and enables a regular point of contact with the target group without wasting a lot of budget.
Time & flexibility: Sending newsletters is quicker than any print advertisement could be. Companies also appreciate the flexibility of the measure, because short-term changes or announcements can be easily and quickly integrated into the current newsletter without having to throw out comprehensively planned advertising concepts.
Measurability: The analysis options are one of the great strengths of newsletter marketing. Almost everything is quantifiable, which makes measuring success child's play. You can check which "call-to-actions", i.e. which appeal to the recipient (e.g. to click on a link), works best or which subject line encourages the recipient to read the newsletter in the first place.