Step-by-step plan for developing a company presentation

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We will talk about the stages of creating a presentation. You can give the work to a freelancer, a marketing agency, or do it yourself. It doesn’t matter. If you want to get a quality product as a result, you should be familiar with each step of the work.

Step 1: State the purpose of the presentation

Step-by-step plan for developing a pharmaceutical email lists company presentation

Source: eamesBot/ shutterstock.com

First, it is worth defining a clear goal for creating a marketing kit, and then start creating it. Below are possible presentation goals:

Encourage a potential client to make a purchase.

Encourage him to request a commercial proposal.

Introduce the company.

Create a need for the product.

Find common ground with the client.

Warm up the base.

Please note : you need to choose one most important goal for the company, which will become the guideline for creating the presentation.

Step 2. Defining the target audience

The next step is to identify the potential audience that the presentation is aimed at. Who are these people? Create a portrait of the company's target client based on the following parameters:

Age and gender.

Marital status.

Occupation.

Income level, social status.

Hobbies, leisure.

Life values.

Future goals and dreams.

Doubts and fears.

Remember that the characteristics obtained must be related to the offered product in one way or another.


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"Why Product Presentation is a Key Stage in Sales"
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Segment your target audience, create lists for each client group (women and men, 25 to 30 years old, B2B, etc.)

Step 3: Search for content

To create a quality marketing kit, you need data. So, first, you need to gather basic information about the product or service you will be presenting to your audience.

All the content that will be needed to work on the presentation is accumulated here. For example, past cases, statistical data, projected profit, description of production technology, customer reviews, etc.

If your colleagues and contractors, and not just you, are involved in the work process, you need to fill out a special brief.

It is a small sheet with basic questions and answers to them: about the goals and structure of the presentation, business and technology.

Step 4: Create a presentation structure

It's time to create the skeleton of your presentation. Don't get hung up on the number of points - there can be 35 or 9. The most important thing in creating a plan is to tell about the product clearly and logically so that the audience has no questions or doubts.

You can start with information about what your company offers, and then move on to how the product differs from similar products on the market and its competitive advantages.

At the end of the presentation, be sure to tell what results can be expected from using this product or service.

The main goal of a marketing kit is to show potential customers what benefits and advantages await them. People should confidently imagine how their lives will become better and easier if they take advantage of your offer.

Step 5. Prototype

If you are familiar with the process of creating a landing page, the essence is the same. However, let's talk about it briefly in case you encountered the term for the first time.

A prototype, or mockup, shows where and how information blocks will be placed on presentation slides. The employee uses a special program to create such a sketch.

Attention! Do not treat the creation of a prototype carelessly, since the appearance of the presentation in the future depends on it: the arrangement of texts, the design of diagrams and blocks, etc. In the presented picture you can see examples of layouts.