"Landing Page Development: Step-by-Step Instructions"

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Command Block
A significant block for landing pages, from which a specialist as a person communicates with site visitors as with real people. This applies, for example, to the fields of jurisprudence, medicine, consulting, online teaching and other similar areas. The landing page contains a photo of each specialist, trainer, other team members and a story about their experience, titles, successes and awards.

Price block
This section publishes the price of the product. It can be sold in sets, such as "Economy", "Optimal", "Premium". When the customer has a choice, it increases sales. Most often, buyers pay for pastors in the us email list the middle option, such as "Optimal". The price block is usually supported by a limited-time advertising offer or price promotion.

Price block

It is impossible to announce the final price for individual products. In this case, the page contains a calculator for independently calculating the approximate price of a future purchase. In special situations, users can be closed to a commercial offer request with a cost calculation.

In the high-price option, after the price block, it is optimal to place a warranty block, which will neutralize the client's internal anxiety. If a company has, for example, a service for replacing a poor-quality purchase with a quality product in two days, then the warranty block can be placed on any landing page.

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Block of examples of works/cases
The section shows the results of the company's work: examples, completed projects that confirm the advantages, benefits of the offer and clearly demonstrate what is included in the price. There are two types of cases:

description - is presented as a story, for example, by an Internet marketing studio about the measures taken to increase conversion on a specific web resource;

demonstration - used in the form of a gallery with photos and videos for services with an obvious result, for example, in cosmetology, repair, design and other areas.

A simple case study outline includes concise information about the customer and their tasks, stages of the project, and the final result. Ideally, the case study is supported by a short review from the customer.

Partners and buyers block
When an organization has large customers and well-known partners, using this block is a kind of social confirmation of the seller's reliability. But customers and partners should be well-known and familiar to the landing page's target audience. If few people know about them, then placing logos and names is pointless - unless information about these partners and customers is important to users. For example, a partner company has the opportunity to purchase a product from the site or get a discount.

Feedback block
The correct landing page structure includes a block with reviews. They should be purposefully collected after the deal is closed. Reviews should be real, with a photo and the buyer's name. Fictitious recommendations are ineffective and, as a rule, are easily identified. Reviews in video format are very effective. But it happens that there are no real reviews. In this case, success stories, examples, cases and other blocks of customer trust are used instead.