What is a daily account limit and why is it needed?
The daily limit can be confused with the spending limit, but there is a difference between the two.
You set the spending limit yourself. This is the amount that you cannot spend more on one account. You can change or delete it at any time - then there will be no restrictions.
The daily limit for an advertising account is set by Facebook. It does this for new accounts to “protect users from fraudsters.” You can’t change it yourself — algorithms automatically calculate the allowed amount. It’s usually $50 or the equivalent in your local currency.
What determines the daily account limit?
Meta Help Center says that the daily limit is linkedin data affected by the risk level of the account. It is determined by an algorithm - it evaluates many parameters, such as:
user reviews of your ads - the more negative reviews you receive, the higher the risk level;
advertiser activity - lower risk for those accounts that consistently launch advertising campaigns;
quality of advertising - if you don't break the rules, the risk is lower, if you break them, the risk is higher;
Social network behavior - accounts with suspicious activity have a higher risk level.
Suspicious activity for Facebook is anything that doesn't look like the average user. For example, if you only log into the social network to run ads and don't even look at the news feed, that already raises suspicions.
Algorithms constantly re-evaluate the risk level, so the limit can change - both increase and decrease. But usually, if you warm up your Facebook account correctly , it is given a high limit - and is not lowered any more.
How to view your account's daily spending limit
There are only two 100% working ways to find out your account's daily spending limit.
The first is to test it in practice. As you warm up your account, gradually increase the amounts you spend — and so on until you reach the limit. When this happens, your campaigns will stop receiving impressions — but will start earning again the next day. Remember the amount after which the campaigns paused — this is your spend.