Why should you have a business Instagram profile?

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There are many ways you can engage with your audience, such as responding to comments on your posts, participating in comment threads, running contests or giveaways, using Instagram Stories polls feature, or giving shout-outs to followers on your stories if they post something relevant to your brand.

It’s important to make sure you have your Instagram profile set up as a business account. This allows you to access valuable features, such as Instagram Insights and the option to run ads.

By having a business profile, your account will look much more professional than a personal one and will include essential information like your business hours, location, and contact number.

Here’s why you should consider switching over to an Instagram business account:

Access to important metrics such as how your posts and stories perform
See stats on how your followers engage with your content
Easily run ad campaigns
Link to your website via Instagram stories
What are the different Instagram engagement metrics?
Instagram engagement doesn’t solely depend rcs data malaysia on the number of followers but rather on the level of interaction your followers have with your content. Metrics used to analyse engagement consist of:

10 ways you can master Instagram for you organisation
With so many millions of daily users, it’s important to know how to connect with them. Here are 10 ways you can do just that.

1. Understand your audience
By knowing your audience, you can tailor content that appeals to them.

2. Use calls-to-action
Encourage your audience to take action, such as commenting or visiting a website, by using effective CTA’s.

3. Utilise interactive stickers
Instagram stories offer interactive features like quizzes, polls, and music stickers to encourage engagement.

4. Incorporate stories and reels
Engage your audience with Instagram reels and stories, which can boost your online visibility.