Attract customers with exclusive offers and discounts

[aburaihan66]

Market smart, not hard
Katie recommends kicking off your campaign about six to eight weeks before the camps begin. She advises, “Tailor your ads to cater to different age groups.” After all, what appeals to a four-year-old and a fourteen-year-old can vary drastically, so make sure you create age-specific campaigns.

She suggests that your current database should receive emails once or twice a week, ideally on Mondays and Thursdays. Your campaign should include around ten to twelve emails, highlighting the advantages of your camp. What benefits can their child gain from joining your holiday camp? Also, don’t forget to add some testimonials for added credibility.

Also, consider sharing these testimonials and special offers on your social media platforms to attract more attention. If you have a slightly larger marketing budget, then Katie also recommends using Facebook laos rcs data ads as they allow you to target a very specific audience, ensuring they reach your ideal demographic.

Use an effective member management system like LoveAdmin
Katie believes, “A good system is a game-changer. It brings you time and freedom, unlike doing everything manually. Sure, learning a new system can be a bit challenging at first, but once it’s up and running, you’ll see its benefits and how much time it saves.”

By streamlining enrolment, payment, and information access, you not only save your customers’ time but also eliminate potential frustrations. Plus, with a platform like LoveAdmin, managing your marketing efforts and database becomes a breeze.

Early bird offers are a great way to offer value for money to your clients, whilst also offering you peace of mind that you’ll have kids at your camp.

Katie suggests, “Consider having an early bird offer between the beginning of May to the end of June. Maybe something like 30 percent off when you book a five-day camp. Don’t offer discounts on the one and two-day options.”